Al-Hussein and Al-Afaliq Group of Companies (AH Group) is one of the leading economic groups in the Kingdom of Saudi Arabia established in 1976. It is located the eastern region particularly in Al Hasa where the group introduced a leading manufacturing company. Now it has expanded and diversified into several industries such as food, construction, logistics and storage.
AH Group initially contacted Smart Touch in search for a website redesign service. After careful analysis of their website back then, Smart Touch proposed for a total revamp of their website including the programming and back-end due because the system is obsolete and will not be able to handle the new features which are being used nowadays for websites. The website proposed is a content managed website (CMS) that allows an AH Group staff to change certain content in the website when necessary. It is a bilingual website aimed to cater not only for local Arabic speaking customers but to English speaking ones as well.
The website development for AH Group is quite challenging since it is a bilingual website. Efforts have been made to ensure that the design and functionalities will not be compromised when shifted from Arabic to English or vice versa. Smart Touch has already anticipated this challenge due to its vast experience in developing multi-lingual websites thus, the team has been working hand in hand with AH Group representatives for the project especially in the translation and proofreading of the website’s vital contents from the time the project commenced until it is done.