Social Media

6 Social Media Advantages for businesses

 June 25, 2019     Like    392 Views  

Social Media is everywhere. And if you are a business owner, your target audience has a better chance of knowing about your business using social media platforms. This is now the best way to reach potential customers. Social Media Advantages for businesses are too many to count.

Imagine spending a few hours on different social media platforms and increasing your business’s sales at minimal cost!

About 90% of entrepreneurs have agreed that social media generated immense exposure for their company, and this is only one of its many advantages. That is why you need to be aware of the importance of Facebook, YouTube, Instagram, Twitter, and other platforms.

Although there are many debates, complaints, and legitimate downsides to being connected 24/7, there are also a lot of social media advantages that are good to keep in mind!.


1- Increased Brand Awareness


It is difficult to rely on traditional marketing methods to establish a specific image for your brand or your business, so you may need to spend a lot of money, and the result cannot be guaranteed because traditional marketing methods do not have a specific mechanism to measure your access to the target audience.

Here comes the role of social media, one of the social media advantages is that it is one of the most cost-effective digital marketing tools used to increase your business’s visibility and increase your brand awareness because you will be involved with a wide audience of consumers without spending a lot of money.


2- Higher Conversion Rates


Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression to your customers and make them actual rather than potential customers. When your business is interactive by posting content, commenting and sharing it on social media, it turns into a “Brand.”


The more you have a positive impression on a potential customer, the more credibility you have and the more likely the customer will think about your business when they need your product/service.


3- Better Customer Satisfaction


Social media is a communication platform. Customers appreciate knowing that, when they post their comments on your page, they will receive a response that will make them feel that you are interested in their needs, especially if there is a question or a complaint.

One of the most important social media advantages is that it allows you to address things easily through your personal communication with customers.

4- Improved Brand Loyalty


One of the main goals of almost all businesses is developing a loyal customer to the brand. Your follow-up with customers and your interest in their needs by recognizing their reactions and comments prompt your customers to trust you and be loyal towards your brand.


5- Cost-Effective


Social media and e-marketing, in general, are very cost-effective, as they do not require a large capital. Creating an account on all social media platforms is free, and even when you need paid ads, the cost is low compared to other traditional marketing methods, and the lead generation is much higher. Therefore, social media does not need money as much as it needs the ability to manage these sites in an innovative and efficient way.


6- Lead Generation


Social media is an easy way for potential customers to express an interest in your business and products. Lead generation is one of the most important social media advantages for businesses, and most of them now offer advertising methods specifically designed to collect leads.

Top social media channels in the Middle East


1- Facebook

There are 164 million active users in the Arab World, According to the study, Egypt remains the biggest market for Facebook in the region, with 24 million daily users and nearly 37 million monthly mobile users.

Additionally, the report found that there are about 12 million daily Snapchat users in the GCC, including 9 million in Saudi Arabia and 1 million in the UAE.


2- Youtube

The study identified more than 200 YouTube channels in the region that has over a million subscribers, as well as over 30,000 that have more than 10,000 subscribers.


3- Twitter

The total number of active Twitter users in the Arab world reached more than 5,797,500 users. The country with the highest number of active Twitter users in the Middle East is Saudi Arabia with 2.4 million users, accounting for over 40% of all active Twitter users in the region. It produced 40% of all tweets in the Arab world, while Egypt produced 17% and Kuwait produced 10%. Take a look at Weetas account as an example.


4- Snapchat

Snapchat has become one of the most important social media platforms. The application has already erupted in the Middle East. The mobile application now has around 33 million users in the Middle East

Saudi Arabia has a social media penetration rate of 75 percent. The most popular platform in the kingdom is Snapchat with almost 14 million users.


5- Instagram

Instagram is the key to many marketing campaigns. It is powerful as it allows the audience to visually consume ideas and make decisions about your brand.

If you want to get results on Instagram, you need to know which types of posts work best, and what types of posts your target audience wants to see. Your content should be diverse, you can use different types of posts such as promotional publications, quotes, tutorial content, and product images. The most important thing is diversity and not to use one type of posts for too long, so as not to cause boredom to the audience.

To learn more about social media advantages see also:

Social media marketing in Saudi Arabia

Social media marketing in Bahrain