Digital marketing agencies' Tips for businesses to consider during Coronavirus
The world is facing a serious crisis with the spread of Coronavirus. Before we begin, you should follow what the WHO has said about ways to prevent this virus and take safety steps to reduce infection with the Coronavirus (COVID-19). For digital marketing agencies, the panic of this virus has led to a rethinking of the marketing budget for 2020. These companies can adopt a new strategy and allocate their current marketing budget for online marketing.
Do you face challenges in managing communication and engaging with your customers during the coronavirus crisis? Don't worry, we're here to tell you what to do. We need to be positive and focus on how to move forward and plan.
[caption id="attachment_1983" align="alignnone" width="300"] connecting with your audience in the right place and time[/caption]
In general, marketing is connecting with your target audience in the right place and at the right time. It is like a message delivered through digital channels such as social media platforms, mobile applications, email, and websites.
Digital Marketing Nowadays
Your focus on digital marketing will enable you to maintain normalcy these days and give you a competitive advantage over competitors who are not taking advantage of this opportunity.
Digital marketing is now more essential than any time before because many people in most countries of the world isolate themselves. As people using their laptops and phones consume content online, you will find that content will gain a high level of interest, and the demand for online advertising and shopping online is likely to increase as people avoid face-to-face transactions. As a business owner, do you want to influence your online presence with digital marketing? Now it is your perfect time.
Benefits of Digital marketing
[caption id="attachment_1986" align="alignnone" width="300"] digital marketing is measurable[/caption]
The main benefit of digital marketing is that it does not require face-to-face interaction, it is measurable, it is also the most cost-effective way to market your business, and allows you to target your customers. No matter what type of business, whether you are providing a service or selling a product, you can still benefit from digital marketing advantages.
Does coronavirus impact digital marketing agencies?
[caption id="attachment_1987" align="alignnone" width="300"] The world's economy is declining as companies have been closed for weeks[/caption]
In February, concerns about the coronavirus led to a 500% surge in cancellations and postponements of significant events. The world's economy is declining as companies have been closed for weeks. Many industries such as retail, and pharmacies are still open, but they are not operating as effectively as before the crisis.
Online companies like digital marketing agencies and companies that rely on online selling have allowed their employees to work from home. But this does not mean that digital marketing agencies are not affected by corona.
Digital marketing agencies' tips to manage this crisis
[caption id="attachment_1988" align="alignnone" width="300"] companies will need to adapt[/caption]
With the current situation, companies will need to adapt and find new ways to work, find, attract their customers, and sell. So this is an excellent opportunity to develop, modify, and reset goals for your business marketing strategy.
As a business owner, you are probably looking for ways to survive. If you are one of digital marketing agencies or e-commerce store, follow these tips to reduce the chance of experiencing a huge loss:
1- Keep in touch with your customers and show support
[caption id="attachment_1989" align="alignnone" width="300"] This is the time we should care about people, not sales[/caption]
We all deal with the atmosphere of coronavirus, and we all take precautions. We stayed in our homes, we couldn't go out to visit our friends or eat in our favorite restaurant. This is a great time to show empathy for others and provide your help wherever you can.
This is the time when we need our target to be people, not sales. Ask yourself, “How can I support customers?” instead of “How can I sell more?”. It is your decision, this is a great opportunity for your brand to stand out during this difficult time because it's always more affordable to retain an existing customer than get a new one.
2- Make sure you are online
[caption id="attachment_1990" align="alignnone" width="300"] develop a marketing strategy and be online[/caption]
Due to the curfew and people sitting at homes, more people connected to the Internet than people walking the sidewalks. We are all on social media looking for updates and news feeds within our community. We are also looking for entertainment and ways to spend our time.
So, anything online now will be consumed more than ever before. This is not the time to hide. You must develop a marketing strategy and be online.
- Content marketing
Marketing content is a key component of your marketing campaigns and to keep in touch with your existing customers. Share creative and valuable content on your website or your channel on social media platforms that will differentiate you from your competition and will make your online presence more useful. Also, revisit your content, update it to improve your rankings in the search engines.
[caption id="attachment_1992" align="alignnone" width="300"] optimize your website[/caption]
Search engine optimization (SEO) strategy to be on the top of Google’s search engine results in pages (SERPs) so your target customers can easily find your business. Check your website organic search rankings and optimize them for search engines to improve the quality and quantity of your web traffic.
[caption id="attachment_1993" align="alignnone" width="300"] it's time for creative videos[/caption]
Generate and create video ideas. Start designing some eye-catching animated videos about business services and products.
- Social media engagement
[caption id="attachment_1994" align="alignnone" width="300"] engage your audience[/caption]
Create a plan for reaching your customers on different social media platforms. You will find your existing customers on Facebook, Instagram, Twitter, and Linkedin. These are platforms that your customers engage in, discussing the purchasing decisions, and reviewing your products. Engage in conversations with them, listen, and pay attention to what they are talking about.
You might even find some social media influencers who target the same audience you do, you can contact them and try to reach people through them.
[caption id="attachment_1995" align="alignnone" width="300"] Invest in your website[/caption]
Invest in your website. Check your website content, assuring that it includes the right marketing messages with the call to action on every page on the website. Small changes on your website will make a fabulous impact on the final results.
3- Focus on multichannel communication
[caption id="attachment_1996" align="alignnone" width="300"] keep your customers informed and updated[/caption]
If your business is facing high demand for specific products or delivery delays, keeping your customers informed and updated is necessary. Thus, you can reduce frustration levels and prevent them from looking elsewhere.
Use of multi-channel communication, whether through the website, email, or social media platform. This approach will make consumers more confident with your brand.
4- Create a positive brand impression
[caption id="attachment_1997" align="alignnone" width="300"] put the ads in a proper context[/caption]
To create and build a good image for your product/service, you should put the ads in a proper context, especially during this sensitive period. For example, making travel ads right now might be considered as unsuitable considering strict travel restrictions.
5- Measure and test
[caption id="attachment_1998" align="alignnone" width="300"] measure sales and leads[/caption]
You need to be creative. You need to measure the results to see your success criteria. You may want to measure sales and leads. It's time to make sure your KPIs are identified. Measure your success results and learn from the experiment.
How brands encourage social distance?
[caption id="attachment_1999" align="alignnone" width="300"] encourage social distance[/caption]
This term has recently become popular due to the spread of the coronavirus. Social distance means standing far away from others to try to reduce the risk of illness. The messages and slogans created to promote by many companies that advocate social spacing have positives and have been remarkable to many on social media.
McDonald's: McDonald’s pulled apart its iconic golden arches.
Audi: they modified their logos for their social media accounts. Audi separated its four rings in a video asking people to stay home and keep a distance.
Volkswagen: created a similar video with inspirational messages and separated V and W.
Coca-cola: each letter of its logo separated with an inspiring slogan "Staying apart is the best way to stay connected."
Time Out: Time out magazine has rebranded itself as Time In.