Digital Marketing Jobs: Top Digital Marketing Careers with Skills Needed & Salaries
Do you want to kick-start a career in Digital Marketing or even make a career shift? We know there are some questions running in your head like: Is digital marketing a good career? What digital marketing jobs can I do? What are the skills required for this industry? And what about salaries, does it pay well? Don't worry. You'll get all the answers simplified. Digital Marketing offers a variety of career opportunities for all backgrounds and education levels whether you'd love to go for "creative" or "technical". Here are the top digital marketing jobs to start thinking about.
You might want to read: Digital Marketing Courses: The Best Way to Learn Digital Marketing
Digital Marketing Manager
Digital marketing managers are responsible for supervising and implementing digital campaigns. They’re in charge of laying out campaigns, creating timelines, managing budgets and setting milestones. Additionally, they monitor and put strategies for all the digital marketing campaigns and optimize them continuously to ensure the highest revenues and reach.
Digital marketing jobs, in general, require excellent organization, communication, and collaborative skills. Digital marketing manager job description includes planning digital marketing campaigns across varied media, such as social media, SEO/SEM, advertising, e-mail campaigns, etc. A successful digital marketing manager needs to have a solid knowledge of everything to do with marketing and businesses.
Average worldwide Salary: Between $40,000 - $80,000 USD Annually
Businesses need to rank highly on search engines' first results pages to get the maximum traffic to their websites. As search engine algorithms are always changing, SEO specialists must know how to create content that ensures a company’s website gets seen by the target audience.
An SEO Specialist is responsible for optimizing a website to attain higher search engine rankings and has an in-depth understanding of how to get the highest traffic from all search engines. They also design strategies and plans for enhancing the website's user experience so that it ranks high in search engines.
SEO professionals can also find work opportunities as freelancers. It's pretty good especially for people who enjoy working remotely.
Average worldwide Salary: Between $60,000 - $100,000 USD Annually
Social Media Manager
Social media marketing managers are the ones who are responsible for organizing and running marketing campaigns over different social media platforms (such as Facebook, Twitter, Instagram, Linked In, TikTok, Pinterest and Snapchat).
A social media marketing manager works to strengthen and promote brands using social media platforms. There are a number of creative, analytical and managerial aspects to this role. A social media marketing manager curates the necessary social media strategies for content that can attract and engage new and existing customers.
Social media managers help companies communicate with their customers across various social media platforms to build the best online presence for the brand. They use analytics to understand how customers interact with brands.
Average worldwide Salary: Between $30,000 - $60,000 USD Annually
Content strategists are in charge of developing content that is pretty tailored to a company’s objectives and target audience. A content strategist must be able to use analytic tools to find out which topics engage the audience and drive traffic to view the company’s digital platforms.
Moreover, content strategists have strong writing skills and general knowledge of search engine optimization (SEO). They curate the brand’s story in a unique and appealing manner to capture the audience and handles all the major digital media channels for content broadcast, be it social media, blogs, advertisements, website content, etc.
Content strategies are really a central role for any agency or digital marketing team as it touches on almost all levels of marketing – and it encompasses much more than just writing and social media activity.
Average worldwide Salary: Between $40,000 - $80,000 USD Annually
Email Marketing Specialist
An email marketing specialist is responsible for creating and launching email campaigns as well as maintaining databases with customer information and various lists. Email marketing specialists must have strong writing and editing skills, particularly in persuasive writing.
Email marketing is an example of a specialized area of content development and marketing. Email marketing specialists should be extremely well versed in marketing as well as copywriting and editing.
Email marketing is primarily a lead-generating activity and thus specialists would likely be working in tangent with digital marketing managers or content strategists on targeted campaigns.
Email marketing specialists will be in charge of campaigns, launches, and PR activities based on extensive databases of customer data.
Average worldwide Salary: Between $25,000 - $50,000 USD Annually
Media buyers execute the actual purchase of the advertisement space with an understanding of marketing goals and target audience preferences. A huge part of the media buyer position is negotiating with the sites, networks, and other channels they want ads to appear on. They must ensure they are purchasing the correct placements at the correct times, for the correct duration, all within strict budgets.
The main job of media buyers is to buy media space. They watch various media channels; assess how advertisements are performing on different platforms and media channels. Then, they make important decisions about where to place specific advertisements and campaigns.
Average worldwide Salary: Between $45,000 - $90,000 USD Annually
A content writer writes, edits, develops and publishes content and copies for a variety of digital platforms, including website content, blogs, email marketing campaigns, social media posts, newsletters, videos, whitepapers, and more. Content writers create messaging, marketing materials, and various forms of copies that can be used by a brand to sell or promote services, increase brand awareness, etc.
Content writers are creative storytellers within brand standards. They carry out the research for the trending and industry-related topics while following brand guidelines to ensure their messaging is consistent with the organization's values and mission.
Average worldwide Salary: Between $35,000 - $70,000 USD Annually