Inbound Marketing: Definition, Benefits, and Strategies
After technological development in recent years, many marketing methods with great results have emerged, in addition to many new marketing terms such as inbound marketing and outbound marketing. What do these terms mean, and what is the difference between them? Keep reading this article.
What is Inbound Marketing?
As consumer behaviors have changed, therefore marketing methods have changed to meet consumers’ needs and desires. Inbound marketing, which is a marketing technique designed to attract potential customers to your brand, is the most prominent of these marketing tactics.
This strategy uses many marketing techniques, including content marketing, blogging, search engine optimization, and social media. This method targets customers who are looking for a product in general without specifying a particular brand to raise brand awareness, attract them to your product/service, and increase sales.
Why should you use inbound marketing?
It enables you to build trust with potential customers who show interest in your product or service. Building brand awareness is important If potential customers are taking their time researching different offerings and comparing the pros and cons of each.
Inbound marketing V.s Outbound marketing
It is common for people to confuse inbound and outbound marketing. Understanding these two terms is essential for all those working in this field. What is the difference between them, and what are their similarities?
In inbound marketing, the customer is the one who seeks the company after finding a match between his needs and the services offered. In which the potential customer has the option to initiate contact with the brand.
As for the outbound marketing strategy, it depends on searching for the customer through advertisements with the goal of generating a direct desire for him. Outbound marketing is used in several ways, including advertising in traditional marketing methods, whether in television, newspapers, or magazines.
Summary of the differences between inbound and outbound marketing in points
- The customer is the one who follows the company.
- This strategy depends on the content.
- Its cost is lower.
- Educate potential customers on the benefits of becoming your customers.
- The company is looking for a customer.
- This strategy depends on the way of advertisements.
- There is no chance for contact with the public.
- Its cost is higher.
- Providing products and services directly.
The similarities between inbound and outbound marketing
Although there are many differences between them, there are some common points. Both strategies depend on the communication method between the company and the public. This means two ways of promoting the brand and marketing its products and services. These two methods also aim to increase sales and profits by attracting new customers.
Difference between inbound marketing and digital marketing
Digital marketing is one of the strategic components of inbound marketing. It performs common functions, whether in the methods of internal or traditional marketing, and delivers its message to the largest number of people, whatever the method used in marketing. However, it is more accurate and targeted towards customers in inbound marketing.
Inbound marketing strategies
It can be applied in three different ways:
1- Attraction strategy
Inbound marketing strategies that engage a target audience are closely related to content creation, with 55% of marketers saying blog content creation is their top inbound marketing priority.
To reach your target audience, start creating and publishing content such as articles, blogs, and videos. You can provide information about how your product is used and how the product can solve customer problems. In addition to showing customer testimonials, their rating, and details about promotions and discounts.
To attract more audience. Optimize all this content using SEO strategies by targeting specific words related to your products or services so you will rank on the first pages of search engines and your site traffic will increase.
2- Participation and interaction strategy
Make sure that you are communicating with potential customers in a way that makes them want to build long-term relationships with your product and explain the value your product will provide to them. Engagement strategies may include how to handle and manage incoming sales calls. In this case, focus on how the customer service staff handles incoming calls.
3- Support strategy
Make sure that your customers are satisfied especially after they buy your product. You can achieve this strategy by sending a customer satisfaction survey after purchasing to get their feedback and review. Also, social media interaction is an important strategy when it comes to customer satisfaction through comments and sharing their experience with your product.
Benefits of inbound marketing
Inbound marketing provides many advantages, especially after you use these strategies, the most important of which are:
- Content, which will make you stand out from your competition, and makes you attract more customers.
- Benefiting customers, making them trust in the products and services you provide, and this is what keeps you on track.
- Work on building a brand, especially after you grow your audience using these strategies.
Customers are getting information in more ways than ever before, thanks to the different online communication platforms. Which contributes to changing their buying behaviors. As a result, traditional marketing methods must be modified to respond to this change and get the best results.