Al-Tijaria Tower

Services we offered

Brand Identity
Brochure Design

Company Background

Located in Manama's Diplomatic Area, Al-Tijaria Tower is built on an area of 3,856 square meters and consists of 351 sea-view apartments with studios, one-, two-, and three-bedroom units.

The project is one of the finest residential buildings in Bahrain and provides residents with a modern lifestyle filled with many amenities. The tower has many facilities and services, including a business center, cafe, children's play area, two gymnasiums and a basketball court. A spa and swimming pool, a Jacuzzi and an outdoor dining restaurant.

Al-Tijaria Tower is one of the Al-Tijaria property development projects owned by Al-Tijaria Real Estate Company in Kuwait and is one of the most important real estate development organizations in the region. Its success is due to its experienced team and incredible capabilities in real estate. The Al-Tijaria Real Estate Development Company - Bahrain - is an extension of a wealth of growth and success established by the mother, Al-Tijaria - Kuwait.

Over the past 50 years of unprecedented success in real estate development, Al-Tijaria has become a source of inspiration for many because of its strong presence in a number of prestigious projects in the region that not only provide unique investment opportunities to find a dream home, but also provide investors and residents with a source of relaxation. And entertainment options that promote a luxurious lifestyle.

Work Experience

As a real estate company, the Al-Tijaria company needed to promote its latest projects. The company has found that the most appropriate way to promote Al-Tijaria Tower is to build the brand identity for itself and its project. It referred the job to Smart Touch, which was keen to do everything the business needed.

Through the Smart Touch team, the logo is designed for Al-Tijaria, as it is known that the logo is the symbol of the company. The design team also made various designs for the brochure to identify Al-Tijaria Tower, then these designs were sent to the company for editing and notes, and the brochure was printed after making the required modifications.

Design Concept

Our team found that relying on the logo of the Al-Tijaria company in the design of the tower logo, will denote the birth of this project from the company. The choice of the same logo was the new logo, but the colour was changed to the gold colour. The use of gold in design is due to wealth and strength, and it usually gives the impression of luxury.

Also, the design team worked on designing an attractive and eye-catching brochure, using the brown colour in the design of the booklet itself, to demonstrate its resilience and comfort. The white colour has been chosen as the background for writing the brochure content, for easy reading, as the colour is comfortable to the eye, and it makes the design seem quieter and simpler. The content writing team provided all the information required about the project in a clear, beautiful and simple way to attract the reader.

This cooperation between the two companies has succeeded in implementing the required designs which have been satisfied with Al-Tijaria company, where the main objective of the task is a professional design that highlights the different aspects of the project.

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