Search engine optimization and your business
Increasing your leads and growing your business are the top goals of every business person or organization. Lead building and business growth go hand-in-hand and depend on each other. Multiple managers and business owners, especially start-ups think that business and lead growth starts with the salespeople making phone calls. This view of building a business is old and weak. There are many factors that can help in expanding the business, marketing it and making it more accessible by all target leads. Social media channels, email marketing, SEO, content creation, and design and other new ways that can help you reach your target customers. SEO in the previous sentence may have caught your attention. So what does search engine optimization have to do with increasing your leads and growing your business?
Search engine optimization
With the available access to the Internet, users expect to find information and answers to their questions easily and immediately. Different websites provide the content containing the information users are rapidly looking for. However, there are other millions of websites out there on the Internet and not all of them appear in the search results. Only the ones which were considered the most relevant and credible appear. After all, a user is in a hurry to get specific information so they don’t want to waste their time reading irrelevant website content.
This is where SEO, or search engine optimization, comes. Behind every search query typed in by a user, there are a lot of details. Those essential details and processes will help your business name appear in the first pages of any search engine, this is called “Ranking”.
But why is ranking so important for your website? Well, as mentioned, 24/7 Internet access and people’s expectations for immediate answers and information, the first-page search results will be read while those on the following pages will most probably be ignored.
It is only through implementing a good online marketing strategy with good SEO of your website that there is a greater possibility of your website receiving one of these top rankings. Increasing website visitors and possible leads and customers should be your goal.
SEO not only has the function of bringing more traffic to your website, but it also attracts quality leads who are interested in your brand, product or service.
If search engine optimization is a strange concept for you, it can be overwhelming to try and find out where to start, what to do and how to do it. There are some simple SEO tips that you can start with to implement SEO on your website:
Use the targeted keywords
The best starting point for an SEO strategy is the implementation of keywords. You can access a popular usable keyword tool where you can find which keywords fit your industry and will fit your target customers.
After that, use keyword phrases and implement them throughout the content on your website.
When looking for keywords to target, look for ones with higher search volume, and higher monthly searches. You may feel tempted to go after broad, short keywords and phrases ( also known as generic keywords), like everyone else. But when you decide to target long-tailed keywords (keywords or keyword phrases that contain more words that are also more specific), your website’s chances of getting ranked increase and people will find and visit your site easier and that will result in more leads interested in your product or service.
Utilize good meta descriptions
The meta description is the one or two lines that appear under the clickable web page heading. It gives a brief and short description of what that specific page is about.
The length of the meta description ranges from 150 to 300 characters. Meta descriptions longer than this are not effective. Meta descriptions are meant to be short and concise. They are also the best places to insert some of your targeted keywords.
When writing meta descriptions, think like the web user and consider the questions he or she may be asking when they are conducting a search. Let your meta description be your answer to at least one of their questions.
Make your website responsive
Most of us now browse the internet using smartphones more than laptops and desktop computers. Of course, you have likely noticed that there’s a difference in screen size between a smartphone and a computer. Websites that aren’t mobile responsive will fit the screen size of a desktop or laptop computer only, but won’t shrink to fit the small screen of a smartphone. The result is an ugly, difficult to navigate website when a user uses his or her smartphone.
Search engines, like Google, for example, don’t like unsatisfied Internet users and since mobile responsiveness is a big deal for the user experience it is considered an essential factor for ranking in various search engines. By having a website that is mobile friendly you will not only satisfy search engines, but you’ll also give your site visitors a nice experience.
Be active on Google Business Listings
Google My Business (GMB) is an excellent way for local businesses to get listed online. Businesses are listed on Google maps with directions, a description of the company’s products and services, the company’s address, telephone, Mail, pictures, reviews and a link to the company’s website, all of that with GMB.
To be a part of GMB, you must declare your business, sending a description of your company including your targeted keywords. Reviews are also very necessary. Seek to generate as many positive feedback as possible because online users making their first purchase from a business will automatically read reviews about the company first.
Enhance your website’s speed
Your users expect to perceive what they’re looking for at the moment of their searches. They are not going to sit and wait a minute or two for a website to load and get the required results. Instead, they will immediately go to another website. The website speed is also an important factor for search engine optimization and site ranking.
Some ways to improve the loading speed of your website include compressing and shrinking the size of images and videos, allowing caching, removing unnecessary plugins and using a reliable server.
Optimize your images
While most users on your website will have no problem in seeing your images. Search engines only read text and numbers. Visitors can have a description of the image read to them. To make it possible for everyone, including search engines to see your website images, an “ALT” tag is used. This tag is a brief description of a few words telling what the image represents. It is a good idea to implement keywords in the ALT description too. With keyword rich ALT descriptions, your website will appear more relevant to search engines.