Shanifi
Ibrahim Al-Shanifi for Trading and Contracting Company was established in 1977 by Mr. Ibrahim Al-Shanifi.
Company Background
Ibrahim Al-Shanifi for Trading and Contracting Company was established in 1977 by Mr. Ibrahim Al-Shanifi, and since then it has been growing and expanding to become one of the premier food and confectionery distribution companies in the Kingdom of Saudi Arabia. Driven by an uncompromising commitment to quality and hygiene, the company represents some of the world's most beloved brands across retail and wholesale channels.
Ibrahim Al-Shanifi for Trading and Contracting Company represents over 40 leading international confectionery and biscuit brands, delivering fresh products across thousands of supermarket shelves, retail outlets, and partner stores nationwide.
Work Experience
Smart Touch undertook the complete redesign and digital modernization of Ibrahim Al-Shanifi for Trading. Our team worked in close collaboration with the company's executive leadership to formulate a cohesive digital identity that reflects four decades of industry leadership, reliability, and heritage in confectionery distribution.
The challenge was to create a modern web portal that showcases both the company's distinguished corporate profile and its expansive brand portfolio of international confectionery partners, while ensuring high performance, responsive layout, and seamless navigation.
Our creative team developed custom graphic assets, corporate icon sets, and bilingual content in both Arabic and English. The product architecture was structured logically into categories—ranging from chocolates, biscuits, candies, and wafers—enabling B2B clients and supermarket retail chains to explore product specifications with ease.
The result is a responsive, modern corporate web portal that strengthens Ibrahim Al-Shanifi's digital footprint, reinforces partner trust, and provides an authoritative digital showcase for distributors and retail networks across Saudi Arabia and the Gulf.
Design Concept
The design concept for the Shanifi portal was centered around warmth, appetite appeal, and clean corporate professionalism.
We developed a vibrant color palette combining appetizing warm red accents, rich chocolate cocoa browns, and fresh clean white spaces. High-resolution product photography was integrated with playful yet structured layout elements, including subtle shadow cards and dynamic product hover states.
Typography was chosen for maximum readability and international appeal, utilizing modern geometric sans-serif fonts for English and elegant contemporary Cairo typography for Arabic. The responsive framework ensures optimal experience across desktops, tablets, and smartphones.
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