Digital Marketing Courses: The Best Way to Learn Digital Marketing
One of the best ways to teach yourself digital marketing is to follow digital marketing courses online. A quality course will help you build the skills needed to quickly become a successful digital marketer and boost your career.
Give your marketing career a boost with these popular digital marketing courses. Contemporary digital marketers are expected to be skilled in a variety of areas, including analytics, text writing, creative mentoring, sales, digital media, and more. But unless you are ready to spend a significant amount of time and money by investing in a college degree, you need a faster and more effective way to stay relevant to a changing market.
Choosing the right digital marketing course can be somewhat difficult. With all the options available, it is important that you find the right one.
When it comes to your selection, the practical one should be the one that teaches all aspects of digital marketing in depth. A comprehensive tutorial should include SEO, content marketing, paid search, and more. The best courses give students the opportunity for hands-on learning through project training and learning from some of the industry's best experts.
In this article, you will find the best digital marketing courses available online. The list includes both free and paid digital marketing courses from reputable institutions.
Who should follow a digital marketing course?
Digital marketing skills are essential not only for digital marketing professionals but also for anyone working for a company with an online presence. This includes entrepreneurs, marketing managers, marketing professionals, and small business owners.
Why choose these online courses in digital marketing?
If you search on Google for "digital marketing courses", you will find a lot of courses covering various disciplines of digital marketing. For example, there are courses that focus only on SEO or social media marketing but do not give you a complete picture of all digital marketing channels.
The purpose of this guide is to offer you complete digital marketing courses that cover a wide range of digital marketing concepts and not just one area. The list includes different types and levels of courses suitable for beginners, intermediate and advanced users.
Top 5 digital marketing courses
Google Digital Marketing Courses (Free with Certification)
Google has an online course platform (Digital Garage) that offers free courses on a number of topics related to business or business development.
One topic covered in detail in Digital Marketing Training. In particular, Google offers the following courses in Internet Marketing:
- Fundamentals of Digital Marketing (includes a digital marketing certification)
- How to start an online business
- How to make sure customers find you online
- How to promote a business with online advertising (Google Ads)
- How to expand a business to other countries
- Mobile Marketing
- Promote a business with content marketing
- Social Media Advertising
- YouTube Course (Includes certification)
- All courses include video and text materials, some of them could take 3 hours while others consist of 40 hours.
The Digital Marketing Fundamentals Certificate is accredited by the Office of Interactive Advertising in Europe and The Open University.
If you are new to digital marketing and want to get a good idea of digital marketing and how the different components work together, this is a good course to follow. This certification is recognized worldwide and is a great way to advance your career.
HubSpot Online Marketing Courses (Free with Certification)
Another option to learn digital marketing online and get a degree from a reputable company is Hubspot Digital Academy.
Hubspot is one of the leaders in the digital marketing industry with a suite of tools including CRM, SEO tools, content marketing, and sales.
Hubspot’s Online Digital Marketing Courses cover the following topics:
- Inbound Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
- Contextual Marketing
Registration is free and you get a recognized certificate upon completion of the course.
Besides the courses mentioned above, they also offer a number of courses (without certification) that cover SEO, blogging, Facebook ads, and other online marketing channels.
All courses are taught by experts like Sujan Patel and Matthew Barby, who are recognized digital marketing experts with years of experience in the field. The learning environment is easy to use and the training courses are free.
Udemy Digital Marketing Course (Paid with Certification)
This website is one of the largest online learning platforms. They offer courses in a number of topics covering all areas of marketing from SEO to Google Ads and sales.
One of the courses that cover digital marketing in detail is the Complete Digital Marketing 12 Course Package. Topics include:
- Market Research
- WordPress Setup
- SEO Writing
- YouTube Marketing
- Google Ads
- LinkedIn Marketing
- App Marketing
- Email Marketing
- Google Analytics
- Social Media Marketing
- Facebook Ads
The course comes with a Digital Marketing Certificate but it is not free. The price is $ 199 but you can get it at a lower price if you are patient enough. Register with Udemy, add the course to your wishlist and wait for the discount period.
If you can get this course at a reasonable price and not $ 199, it is well worth the money. If you are a beginner, you can get a very good idea of how the various marketing components work as it covers everything from website marketing to social media promotion.
Different Ways to Learn Digital Marketing
Enrolling in professional digital marketing courses
One of the best ways to learn digital marketing is to take digital marketing courses online. Industry professionals often lead these online courses, which include teaching students vital digital marketing skills through hands-on assignments and hands-on projects.
If you really want to stand out from your peers in this industry, then getting a Digital Marketing Online Certificate will be of great help. Simplilearn's Digital Marketing Specialist program offers practical courses to prepare students for the world of digital marketing, which can help get them ready for the industry from day one.
Learn by following influencers or industry experts
Digital Marketing is an area where things progress and are always changing; Something new is developing every day, and it is imperative to keep abreast of developments. For example, Moz announced Google's base updates for January 2020, which is a leading indicator of how strong websites are when it comes to organic search rankings. Google has also introduced several changes to its algorithm that greatly affect the SERPs.
Following industry experts and influencers who have mastered digital marketing is not only a great way to learn the basic basics at first, but it is also essential to keeping up with the latest changes and trends in digital marketing.
Learn by following digital marketing blogs and videos
In addition to following some of the top influencers and industry experts, keeping up with some of the most respected video blogs and channels in the digital marketing space is a great way to learn marketing online.
From basics to advanced principles, these popular blogs provide up-to-date information that can improve your marketing skills. Some of the popular digital marketing blogs to follow include Moz, Neil Patel, Kissmetrics, and Search Engine Journal. If you prefer videos, some of the best educational channels for digital marketing on YouTube include GaryVee, Backlinko with Brian Dean, and Digital Nest.
Learn the basics from free online courses
There are many websites that offer digital marketing training for free. You can subscribe to these sites and learn digital marketing through various courses and programs. These courses can help you develop an understanding of digital marketing and some also offer certificates upon completion, but they are not endorsed as professional certifications and they tend to have low completion rates. Free courses usually do not offer any interactive projects, hands-on practical instruction, or face-to-face lectures. Although some of these free courses can help you get involved in the market, however, if you are really serious about learning digital marketing you will need professional training with an accredited online education program.