YouTube Marketing: 7 Powerful Tips to Grow Your Channel
YouTube marketing has been on the rise over the past few years, growing ever more popular and accessible for brands. And while popular sites such as Facebook, Instagram, Snapchat, Twitter, and even your own website are great places to apply video marketing strategies, YouTube remains the shining star in the space, with individuals spending millions of hours every day watching videos on this platform.
Often known as the world’s “second largest search engine,” YouTube can help improve your SEO and overall brand presence – with some tricks so that your content is found quickly and engaged with thoroughly. We bring you a selection of the most effective YouTube marketing tips so you can grow your YouTube channel and start going viral.
Commit to posting regularly
According to YouTube algorithms, recent reports about YouTube marketing have shown that YouTube channels that post more than once a week are performing much better and getting more recommended views. Find out the right time to post content, when the audience is most active on the platform and add videos to your channel accordingly. Try to post at the same time each day or week depending on your frequency, and keep your subscribers updated about when the new videos will arrive and stick to your schedule. It's important to create a library of content that will usher viewers from one video to another, as it will boost your watch time and give them a reason to subscribe.
Research keywords and build videos around them
Many people who are unaware of SEO best practices don't pay attention to this step. However, it’s of utmost importance if you want your videos to get the maximum amount of viewers. Use a keyword tool that is specific to YouTube to give you deep insights into keywords, content ideas and analytics in the niche you’re targeting. It's highly recommended to pick your keyword before you even build your video content because it helps you construct the best information around that specific topic. It also helps you remember to include your keyword naturally throughout the content so YouTube picks it up when closed captions are added. In addition to using keywords, use catchy phrases that push the users to hit the play button on your videos.
Create a title that hooks
Once you have some keywords for your channel, you can come up with some sample video ideas. It’s best to come up with your titles before shooting. That way you know exactly what you’re creating. Frame a YouTube title that includes important keywords, is short and simple and has a conversational tone. This will improve your YouTube SEO to a great extent and eventually increase your views on the platform. Your titles need to be curious and you have to entice people to click. Although people often complain about clickbait, don’t be afraid to make titles that are slightly clickbait as long as you have amazing content to back it up with! People will never complain about good content.
Design click-worthy thumbnails
Don't judge a book by its cover, but you can judge a video by its thumbnail! First of all, make the thumbnail relevant to the video’s title and content. People often click away faster when the video has nothing to do with the thumbnail. You’ll also have low watch time, which the YouTube algorithm values most of all. Always keep a consistent look and feel for all of your thumbnails so that people can recognize your videos at a glance. This consistency might include a similar text font, a logo, familiar colors, a shape or design element, or the same person’s face. Don't forget that a clever title and thumbnail can go a long way toward increasing viewer interest. Videos with a catchy title and appealing thumbnail usually rank higher, even if the content itself isn’t as valuable because they have a higher click-through-rate (CTR). To get your CTR where it needs to be, try using tactics such as highlighted areas, arrows, large text, and unexpected or unusual images.
Produce long videos to increase watch time
Although shorter videos used to be much better, but today longer videos equate to more watch time, which boosts your content in the YouTube algorithm. Watch time basically means the amount of time people spend watching your videos. The YouTube algorithm values watch time because YouTube believes that people will watch a video longer if it is high-quality. So how long should your video be? The right length for a video is just long enough to get all of the information across without padding your video. In general, videos from 10-20 minutes tend to perform best. Just look at the length of most of the videos on the trending tab, they are all in that range. It’s all because of the algorithm and the right combination between audience retention, watch time, and of course, a good title and thumbnail.
Create engaging content for non-subscribers
The easiest way to grow your channel is to build great content for non-subscribers. But that content doesn’t always have to be built from scratch. Some of your best videos can be built from engaging, valuable, useful and actionable content you’ve already created. Post videos that have one of three goals: serving the community around the channel, being shareable, or performing in search. Always tell non-subscribers and new audience who you are, what you do, what the video is about, what they can expect, and use those hooks to try and bring the audience to the end of the video! You can’t expect your new viewers to know all about your channel on their first view, and you never know what video will be their first, so make sure your core message is shown every single video!
Replicate tactics from top-performing videos
Take a look at your channel's analytics to figure out which videos get the most subscriber conversions per view. Dive deeply into patterns among them, such as the subject, delivery, or editing style. Then make more videos like that. To find your highest-converting videos in Creator Studio, go to Analytics, click Subscribers, and then click YouTube Watch Page. In the list that appears, see which videos attracted the most subscribers. And now you know how to start attracting more!