10 Content Marketing Tools That Are Essential For Every Marketer!

 November 15, 2020     Like    134 Views  

They say: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. When we talk about content marketing we cannot ignore the fact that 88% of B2B marketers around the world use content marketing as a main part of their marketing strategy. Accordingly, making sure of having the right tech stack before you start writing content can definitely help you get the job done better, easier, and more efficiently. In this article, we bring you 10 must-consider content marketing tools to add them to your overall marketing strategy.

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BuzzSumo is top one of those magical multi-purpose content marketing tools for research.

You can use BuzzSumo to analyze what content performs best for any topic or competitor. It also shows you metrics like social shares, backlinks, and which influencers are sharing as a given piece of content.

Get content alerts to be the first one to see content that mentions your keyword. You can also get alerts when a competitor posts new content, so you’ll be always updated and never miss anything.

With competitor analysis, you can track how your competitor’s content is performing and compare their results to your own performance.

BuzzSumo also provides excellent influencer reports so you get the chance to know who the thought leaders are for any given topic area.



Sharing on Twitter when your audience is online and paying attention to you is something you must seek.

Tweriod is a great tool that helps you figure out what is the best time of day to send tweets. Additionally, you can track when you’re getting the most mentions and replies.

Tweriod’ s visual report will show you the absolute best days and times to reach your audience on Twitter.

The free tool will analyze as many as 1,000 of your followers. And once you figure out the best time to post, you can make sure to do so during peak engagement hours to get more people to click on your content.



This tool is a favorite tool for both content marketers and SEO marketing specialists.

Ahrefs is a great toolkit for everything from tracking the rankings of your keywords to analyzing your competitors’ keywords, traffic and much more.

There’s something unique about Ahrefs and it is that every time you think you’ve mastered the full functionality of it, you’ll find a new feature that surprises and delights you.

The basics such as keyword research or site explorer are wonderful. But also the reports like “top pages” (where you can analyze the most valuable pages on a website), or “content gap” (where you can see what competitors rank for that you don’t) will take you to the next level of professional analyzing.



Trello is one place for teamwork to organize boards, lists, and cards. This is a great productivity and organization resource to schedule content writing, posting, and sharing.

Managing content production is crucial particularly if you’re working with many staff writers or guest writers.

Trello is a simple project management tool, which means it can be used for tons of purposes. For example, you can use it as growth experiments, sales pipelines, and product feature roadmaps, but you will really like it as an editorial calendar tool.

There are plenty of collaboration content marketing tools out there, but Trello is one of the top ones so far.


Google Analytics

Google Analytics is one of the most widely used platforms online.

It tells you pretty much everything you need to know about your content marketing campaigns, including traffic sources, landing pages and user engagement metrics and more.

As a result, you can tweak your content strategy or double down on what’s already working for you.

Of course, you can get some good insights from SEO tools like Google Search Console and previously listed tools like Ahrefs. But you’ll also want a digital analytics platform so you can track business metrics.

In addition to being easy-to-use (at least the basic configurations), it’s also free!



Need professional pre-built templates and layouts that take no time at all to be created?

Canva is the one great option here. Because with Canva, you don’t need to have excellent graphic design skills. Even if you’re a horrible designer, don’t worry you will be able to make decent looking graphics your readers will love. It’s really designed for the layperson.

This tool is great for all kinds of content marketing imagery, like social media images, blog cover photos, Twitter cover photos, etc. It’s pretty all-purpose.



Yoast is one of the most important content marketing tools and it’s like a close friend to all SEO content writers.

Yoast is a sort of “all-in-one” WordPress plugin for SEO that helps do pretty much everything, including optimizing content for a keyword, previewing and editing meta-descriptions and URL slugs, abstracting away technical SEO tasks, and suggesting relevant internal links.

Yoast has over 9,000,000 downloads, 4.9 out of 5 stars in the WordPress marketplace, and just anecdotally, everyone I know who uses WordPress uses Yoast. It’s just a great plugin.

It’s really one of the best tools for writing SEO-focused content.



HotJar is a great tool that allows you to see how people interact with your content.

It combines heatmaps with a bunch of other helpful features to help you visualize how users actually use your website.

It’s got some qualitative tools, such as on-site poll, surveys, and session replays. Where Google Analytics can help you uncover the “what” and “where” of user behavior, these tools can help you start to tiptoe into the “why”. That way, you can tweak your content marketing strategy to give people what they actually want.

There are a lot of heatmap tools out there. But definitely, HotJar is the best of the bunch.



We all know that coming up with new blog post topic ideas is tiring. QuestionDB is a simple tool that helps you quickly come up with dozens of blog post ideas.

To use QuestionDB, enter a topic that you want to write about. And it will scour the web for questions that people are asking about that topic.

By default, QuestionDB sorts questions by popularity (how often that question gets asked). But sometimes you want to get a high-level overview of what people want to know about a topic. Fortunately, you can sort by “Topic”. This organizes the results into different categories.

QuestionDB can also help you find a new blog post and YouTube video topic ideas. If your site focuses on question-based keywords, the $10 per month plan is totally worth it.



Grammarly is really a game-changer for most of the content writers.

Normal spell checkers can’t always analyze writing for grammar mistakes or take context into account, but Grammarly is awesome for proofreading your content before you post it.

It catches grammar mistakes such as squinting modifiers, word usage, overused words, and more.

Don’t hesitate to install Grammarly for Chrome to edit your writing from whatever window or tab you’re in.

Grammarly is not just helpful when you write articles; it also works for social media and forum comments. Great isn’t it?