Best SEO Tools: Be an expert and manage your website

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There's nothing quite like updating Google’s algorithm to let marketers feel equal parts of confusion and anxiety. They seem to be waiting for you to get all your ducks in a row, then release an update that makes your efforts instantly outdated. They are definitely very open about the fact that they're doing it for everyone's benefit - every modification of an algorithm brings us one step closer to more relevant search results, after all. However, there is still some confidentiality behind how Google accurately evaluates a website and determines which sites will be shown for search queries. However, there are a number of tools - some of which are free and some are paid - that help you see your site the way Google sees it. These tools can help you to get the best organic search strategy because they allow you to focus on the things and elements that Google considers important to your website. In this article, we will review the best SEO tools that help you to run website analysis like a marketer and robot.

Why do we use SEO tools?

SEO experts can combine several of the best SEO tools like Google Keyword Planner to Get Raw Data, Google Webmaster Console (Google Search Console) to monitor their websites, and Google Analytics.

They then turn to business intelligence tools like Power BI and Pentaho to analyze the data obtained. However, the problem here is that this method is ineffective for exploiting time and resources, in addition to being limited to Google, which although it dominates the search engine market, is not the only one.

SEO tools can replace manual data collection and analysis, and that makes SEO specialists more professional and better at using valuable time.

There are a lot of SEO tools that differ in the features and functions they offer, and their target audience. In this article, we present 4 of the best SEO tools that SEO specialists use to improve the performance of their sites and their clients ’sites.



SEO specialists use the Ahrefs service to track the improvement of their site ranking in search engine results and prepare for effective and comprehensive link building campaigns, as the tool is one of the best SEO tools and widely used tools in this field.

The Ahrefs tool is characterized by its high capabilities in archiving websites, indexing links and knowing damaged sites, allowing knowing the times of searching for a keyword (globally or by country), examining the results of search engines, registering the ranking of sites and taking advantage of that to get ideas and suggestions about words Major and exploited.

It also has functions that include everything related to field monitoring and comparison. The tool can analyze the performance of "pay-per-click" ads to get the most benefit from them.

While the Content Explorer allows us to select the most popular content on the Internet according to keywords and topics.

Despite the simplicity and ease of use of the service interface, the data in the control panel may confuse those who have no experience in SEO tools, and therefore they must deal with data sets separately, to avoid confusion.

This SEO tool is available in monthly subscriptions starting from $ 99 per month, as it has limits according to the plan on the number of users, domains, keywords, links, etc. The tool allows you to try free of charge for a whole week, as well as the ability to change the plan at any time.


Moz Pro

Moz Pro is one of the most popular and best SEO tools, but in reality, it is not a single SEO tool, but rather a comprehensive suite of SEO tools such as link building, search word exploration, competitor performance analysis, and advertising on SEO search that helps solve problems faced by sites, and thus raise the site’s ranking in search results and also helps to develop strategies for creating search engines.


Although the user interface is not the best between other tools, and the learning path is longer for those who do not have much field experience, however, it is a good choice for many specialists, companies, and agencies of all sizes. This tool is available in a subscription format between $ 99 and $ 599 per month.



BuzzSumo specializes in analyzing content and searching for the most popular articles, posts, and topics on website pages and social platforms and networks.

SEO professionals use this tool to get content ideas, learn about trends when they start to appear, and make use of them to choose the content you write about. And also to analyze the impact of the elements they post, or their competitors ’posts.

This tool also allows finding influencers on social networks, allowing them to form relationships with them, thereby showing your brand within what they post, also the tool can send notifications when mentioning the keywords you choose on a page on social media or even a blog.

Unfourtuneltly, many important features including finding influencers are only available in the advanced subscription plans of this tool, which makes the service somewhat expensive.

The service is offered to form a monthly subscription price between 79 and 239 dollars per month, with a reduction in the case of the annual commitment.


Yoast SEO

Yoast is one of the best SEO tools especially for WordPress SEO, which is an extension for WordPress-powered sites, it allows you to fully compliant your content with best practices of top search engine results.

The Yoast SEO plugin helps you while writing articles on WordPress to match the SEO standards that are written for content such as article title length, and meta tags, the text contains appropriate keyword density and article descriptions.

The Yoast SEO appendix displays a list of search engine configuration criteria within the admin panel below the article, highlighting the color that respects the above criteria, and hints that explain the necessary procedures.

The Yoast SEO plugin is available in two versions, free basic functionality and a paid annual subscription of $ 89 a year, advanced functions such as targeting more than one keyword at the same time, article preview on Facebook, and Twitter as well as Google and suggesting internal links.

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