Saudi Online marketing: Take a look at the online scene in the Kingdom
With a land area of approximately 830,000 square meters, Saudi Arabia is geographically the largest country in Western Asia, the second largest in the Arab world, the fifth-largest in Asia, and the 12th largest in the world. It is known as the heart of the Arab and Islamic societies. The people of Saudi Arabia stand at 34.81 million. As a result, Saudi Arabia has the largest social media attendance in the world. Of the population, 68% are active social media users, which means that Saudis are the largest group of active users on Instagram, Twitter, and Snapchat in the region. Therefore, Saudi online marketing is a huge business sector.
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Most popular websites in Saudi Arabia
Saudi Arabia has one of the largest internet using populations in the region. The biggest search engine website in Saudi Arabia is Google.com.sa. It is the first position in the list of websites running in the Kingdom. The video search engine, Youtube.com is in the second position.
When we talk about social media networks, we will find that Twitter and Facebook.com are the most popular social media channels in Saudi Arabia which indicates a good amount of time spent and page views.
Google.com is in the fourth position with 8 page views and a good amount of time spent. About mail websites, Yahoo.com is in a good position in this list with 4 minutes expended and over 3 page views seized by a user. We also have lists of websites in the rankings including Live.com and Twitter.com.
What is trending in Saudi online marketing?
According to Google trends website report, this is a list of the most trending marketing topics in Saudi Arabia:
1- Online marketing courses
2- Digital marketing plan
3- Social media marketing
Why Saudi online marketing?
In this digital era, it is necessary to use online marketing. As it is one of the most effective ways for businesses to reach out to their audience.
Saudi online marketing is considered as the largest potential e-commerce market in the Middle East, while the internet is widely used for marketing in Saudi Arabia, especially when compared to other countries in the GCC. It is the best time for people who have not yet adapted to open themselves up to this method of interaction and understand the various benefits of digital marketing.
Saudi Arabia E-commerce
At present, Saudi Arabia is the largest market for e-commerce in the Middle East, e-commerce is one of the most important aspects of Saudi online marketing. The growth and development of Saudi e-commerce are expected more in the coming period, as citizens began to open up to shopping through the Internet and overcame the concerns of the negative aspects of electronic commerce, the most important of which is ensuring the level of products. Because of these concerns, the latest statistics confirmed that about 75% of online shoppers pay through cash on delivery and 25% pay by credit or other services in advance.
Social media in Saudi Arabia
Social media has come to play an important role in rapidly transforming Saudi society. Saudi Arabia has become one of the highest growth rates of social media usage. It considered one of the biggest national markets for many platforms like Youtube and Snapchat in the middle east and the world. There were 25 million social media users in Saudi Arabia in January 2020, the number of social media users increased by 2 million between April 2019 and January 2020.
Top platform in Saudi Arabia
Youtube is the star. In general, the gulf countries especially KSA is the biggest user of the videos, and Youtube is the top platform and the most visited website in Saudi Arabia. Users are staying on the site for a considerable amount of time and visiting multiple pages.
Top hashtags in Saudi Arabia
Best Saudi Arabia hashtags popular on Instagram, Twitter, Facebook, Tumblr:
SEO in Saudi Arabia
SEO is the process of improving the ranking of a website in search engines. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. When you find a website displayed in a search engine highly list (like Google), you will be sure that the website has more visitors.
First, you should know why you need Search engine optimization?
SEO impacts the research/buying Cycle, turns the spotlight on your sales, it is never too costly, it is an important ingredient like flour on the cake can multiply your impact, and it is not a Cost But an Investment will help people find your website.
SEO in Saudi Arabia: The Kingdom is the biggest country in the region with many businesses and an extensive online market in the middle east. It is an opportunity for those looking to promote their products or services in the region. You can reach Saudis with search engine optimization.
Some strategies for reaching a targeted audience in KSA:
- Domain Name – .com.sa
Google gives priority to local websites to rank higher in their local search engines. If you have Saudi online marketing and have a website in Saudi Arabia and you plan on targeting Saudi Arabian, you can gain an advantage in Google.com.sa by having a .com.sa domain name.
- The language
We all know that a large number of Saudi Arabians speak Arabic. So Arabic SEO is essential to reaching Saudis. Knowing which keywords are being searched for in KSA and incorporating those keywords into your strategy can make you better than your competitors.
On the other hand, there are many expats in Saudi Arabia, many of them rely on the English language. So English optimization is also essential to reach these people. If you have a product or service that could appeal to expats, your SEO in Saudi Arabia should be in English as well as Arabic.
- Host your website in Saudi Arabia
Hosting your website in KSA gives you an advantage over other websites hosted outside the country. If you can’t find a Saudi Arabian hosting company, at least host your website in the Gulf area.
- Video on your website
As we said above, Youtube has the highest views in Saudi Arabia. If you can create a short video to explain your products/services, it can be a powerful tool to attract your target audience.
- Getting links from other websites (Link building)
The web today is comprised of trillions of links. Links are essential in SEO campaigns, but it would be better if you get links from other websites in your region. It increases your website authority in the country, as well as you will see your website rankings improve within search results. Try to get links from high-quality websites. One link from a high-quality website can have a high impact on your rankings.
Online marketing agencies
Digital Marketing has surged in recent years as social media platforms provide an exceptional ground to promote businesses. More companies are opting for digital marketing services as it widens the reach of their product/services. Moreover, digital marketing experts design your campaign in a manner that your ad reaches the targeted customers. With the several benefits that digital marketing provides, it is crucial to select the right digital marketing agency.
Top online marketing agency in Saudi Arabia:
Smart touch is considered one of the best Saudi online marketing agencies. Smart touch is an advertising and digital marketing company that provides web design & development, graphic design, social media, and print services in Saudi Arabia and Bahrain to promote and grow your business. No matter the size of your business or the budget you set, Smart touch is available to achieve everything you need, want, and desire.
Why hire a digital marketing agency?
Hiring a digital marketing agency allows you to get your campaigns started almost immediately. You don't need to navigate the learning curve or build a team. It is possible to see your campaigns live within weeks after creating the strategy. First, start by understanding your needs and sharing them with the agency.
How to choose the right Saudi online agency
To be franker, digital marketing companies have become too many in Saudi Arabia, so do not fall into the trap with one of the startups that do not have a clear history.
The fields in Bahrain are very diverse, so I know from the marketing company that you intend to deal with the fields in which you work in order to make sure that they understand the market in practice.
Also, determine the performance of the agency's online websites. Ranking them in search engines helps boost your relationship with