Types of E-marketing and why choose it for your Business
This article introduces you to the world of e-marketing; its background, its benefits, and types of E-marketing.
After the spread of smartphones provided with high-speed internet, the advantages of e-marketing increased. A lot of customers depend on their smartphones in making the purchase decision of products and services from websites. Many people rely on e-marketing to buy products and services through the internet. Studies have proven a steady increase in the number of buyers who make a purchase decision through a search on Google or social network such as Facebook.
Therefore, e-marketing through the Internet is an important way to build strong relationships with customers or potential customers. Besides, it seems that the low cost of e-marketing has begun to pull the rug from ordinary marketing, which relies on broadcast ads to all the people and groups, not just the target groups.
Some of the most common types of E-marketing
Before we start on Saudi online marketing, let's take a look at the concept of digital marketing, and what types of e-marketing the word include.
- Search Engine Optimization (SEO).
- Search Engine Marketing.
- Social Media Marketing.
- Content Marketing.
- Email Marketing.
- Viral Marketing.
- Landing page marketing.
We can take a small brief about each of the E-Marketing services so that you can determine the gap of your business and to be able to recognize and identify your business requirements and know the value and the importance of each service.
- Search Engine Optimization (SEO)
SEO aims to increase and enhance the quantity and quality of the traffic to the website through organic search engine results.
To understand the true meaning of SEO, let’s break that definition down and look at the parts.
- Quality of traffic: you can attract visitors from all over the world because Google tells them that you’re a resource of X product or service and your site really provides this product or service, its not a quality product instead of you want to attract people who are really interesting and searching for your product or service that you offer.
- Quantity of traffic: Once you have the right people that select you from search engine results pages SERPs, more traffic is better.
- Organic results: Is any traffic that you don’t have to pay for?
Now you can understand the usage of SEO and its importance level to your business, so let us acquaint to the second type of E-Marketing.
- Search Engine Marketing (SEM)
SEM can be described as the elevation of web pages by ranking the business strategy higher than other competitors on the search engine results pages (SERPs) through paid advertisement to search engines. This type depends on the Cost-Per-Click (CPC) model, which means that you pay only if someone clicks on your ad.
This type of E-Marketing is used to increase your opportunity for improving your business.
After discussing SEM we can move to the third types of E-Marketing.
- Social Media Marketing
It’s the usage of social media platforms and networks through publishing valuable and creative content relative to your target audience, Also social media marketing used to enhance and enlarge your brand to increase the sales point.
The importance of social media marketing is that it helps in interacting directly with the target audience and the customers and it gives your customers the right to give the company feedback. This builds a relationship between the company and the customer as they feel that they are being heard through ask questions and complaints, this type called social customer relationship management.
After clarifying the third types of E-Marketing now you can recognize if you reach to this goal or not, now we can move to the fourth type.
- Content Creation
Content is something that expressed through video, design, photography, writing, or any other art for self-expression. Content creation is described as the creation of the material people contribute to the online world.
Many goals lead you to create content, as you create content to inform, teach, inspire, motivate, entertain, persuade, start a conversation, or sell.
The main purpose of content creation is to attract your target audience, notice that your audience has valuable time and if they choose to spend time on-site or page, you have to provide them something in return. So you have to identify their interests to provide them the suitable content.
Now we understand the importance of creating creative content for any business as it considers the core of attracting the target audience. What about E-mail marketing?
- Email Marketing
Nowadays E-mail marketing is very adaptable and important to your business, experts advice by using e-mail marketing as a tool of promoting your business, it helps you to reach people all over the world, you can target many different social groups and adapt your content accordingly. Another reason for the importance of E-mail marketing is that it’s too inexpensive which will save costs and connecting you with your target audience, and it’s very important for your business to cut costs. In addition, you can measure the effectiveness of the campaign and this is very important, there are many tools that help you to reach your goal.
We have to take in our consideration the changes that experts advise in the digital marketing realm, one of their advice is E-mail marketing which shows it’s essential for your business. Let’s move to the sixth types of E-marketing.
- Viral Marketing
Viral marketing is described as a marketing strategy that inspires users to spread or share the message to other users which can lead to multi-fold growth. It refers to a technique in marketing a product or a service where users help in spreading the advertiser's message to other websites or the users create a scenario that can lead to multi-fold growth.
It could be a simple message on your smartphone-related to a product that was recently launched, a news piece, or a YouTube video that individuals share with different users.
Hotmail was a classic example, but later Gmail took it to a new level when it launched its free web-based email service. The email was by invitation only at first which helped create curiosity among the users.
Last but not least, we have to move to the final step in this article which is the landing page marketing.
- Landing Page Marketing
The landing page is any web page that the customer can load on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a follow-up to any promises that you’ve made in your content. Essentially, it’s the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information, or a deal, in return for providing contact information.
Benefits of having a digital marketing for your business
You may know one or two benefits of digital marketing, but other benefits may be new to you. Here are the benefits of the current marketing favorite.
When it comes to traditional marketing, it’s difficult for small businesses to compete with larger companies. Big companies have a budget that helps them to create ads on TV, radio, and newspaper. However, with digital marketing, small businesses can get more for their marketing spend, Digital marketing and advertising methods are budget-friendly.
It is difficult to know if your traditional marketing campaign is a success or not. When using digital marketing, if you invest money into a marketing campaign and want to track the results, you can measure your results.
3- Allows you to target your ideal customers
To grow your business, you must reach the right people who are interested in your products/services. With digital marketing, you can ensure that the right consumers are viewing your content. For example, when you make social media advertising, you can select your target audience based on demographic information and general characteristics.
4- Enables you to make changes
With traditional marketing, you can’t make changes once you have committed to the design of your flyers and they are printed. This is hard for your budget. When you use online marketing, you have the power to make changes, and you can update your campaign, optimize your SEO, and change your content as you need to drive your campaign to the best results.
5- Earns people’s trust
Building trust with your target audience is the most important objective in the marketing circle. If your customer doesn’t trust your brand, they won’t buy your product or service, which means you will never complete the sale process.
Digital Marketing uses social media signals and social media testimonials from actual customers who have previously joined or purchased a product or service. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers-.
6- Push the audience to take action
Digital marketing makes use of effective strategies to push customers to take real action. Digital marketers can use many creative ways to make it real using a call-to-action. Call-to-action has many ways like sign-up, downloading something, buying something, or call us now.
If you are ready to take your business to the next level, contact us to help you.
* As you can see, many benefits of digital marketing will change and grow your business. Investing in digital marketing can help your business earn more leads and money.