Video Marketing: An introduction to importance & types of video marketing

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Now is the instant urge to start with video marketing if you haven't already. With traditional marketing's effectiveness falling and video's popularity growing, video marketing has become a must-have for any company.

Start at the start and work your thanks to the tip if you're new to video marketing. Pick and choose the sections that are perfect for you if you're here to hone your talents.

Content marketing is well-known for being a superb approach to market your brand and reach your target market.

Video marketing is one sort of content marketing that's gaining popularity. In keeping with a Metric survey, 83 percent of marketers believe video is more crucial than ever before.

According to WYZOwl statistics, 87% of companies use video for marketing purposes. We'll take a look at what video content marketing is and supply you with some amazing video content marketing ideas during this article.

 

What is Video Content Marketing?

What is Video Content Marketing? - Video Marketing

Brands create video material to spice up their online profile, which is thought of as video content marketing. Video is often shared on YouTube or a social media platform, but it can even be shared through webinars, courses, live videos, or self-hosted videos.

When done effectively, the video will be a strong tool for a corporation to speak its message to a giant audience. it's going to be accustomed to create content for both B2C and B2B audiences.

The wonderful thing about video content marketing is that it's becoming increasingly simple to implement. Thanks to the variability of possibilities available to marketers, there's truly something for each business, including those without traditional recording or editing expertise.

 

What is video marketing and why do it?

What is video marketing and why do it?

The use of video to get awareness, build engagement, and drive sales is understood as video marketing. It is a big aspect of digital marketing, and it intersects with content marketing. Video marketing has become so common that it's now considered a must-have skill for all marketers. But it hasn't been the case for very long.

 

Why is video marketing important?

Why is video marketing important?

Video marketing statistics abound on the net, all pointing to the identical conclusion: video is the way forward for marketing.

  • According to Hubspot, 78% of consumers view web videos once per week, and 54% watch them a day.
  • According to Google's research, six out of ten consumers would rather watch web videos than watch television.
  • YouTube claims that its customers watch over 1 billion hours of video each day.

To accommodate this rising demand, Facebook, Instagram, Twitter, and LinkedIn have all shifted their focus to video and introduced new video-friendly features like ‘live' broadcasting and ‘stories.' Simultaneously, video-based services like YouTube, Snapchat, and Tik Tok have surged in popularity and become cornerstones of online video consumption.

As a result of these breakthroughs, video is now easier to create than ever before and more popular to look at than ever before. Do consumers, on the opposite hand, desire to look at video marketing? It seems that they are doing it.

  • Customers opt to find out about a product or service through video, consistent with Hubspot.
  • They also revealed that almost half of internet users check for a product or service-related video before visiting a store.
  • A video on your landing page, in line with Unbounce, can increase your conversion rate by up to 80%.

These figures demonstrate that video marketing remains relevant and valued by today's consumers. In other words, buyers now demand video marketing!

When you consider your own shopping habits, this is sensible. When was the last time you made a purchase without first watching a video?

You might not realize it, but video can facilitate your rank higher on Google. Thanks to the dimensions and contrast of video previews, video not only helps your site rank better but also provides you more visibility in search results.

  • According to Insivia, a website using video is 53 times more likely to succeed on Google's main page.

You may be wondering about the long run. Video will still grow in popularity.

  • By 2022, in keeping with one Facebook executive, Facebook is going to be all video (with no text).
  • And Cisco said that online videos will account for quite 82% of all consumer internet traffic by 2022, a 15-fold increase from 2017.

Types of Video Marketing

Types of Video Marketing

You must first decide what variety of video(s) you would like to create before you start filming. try this list to find out more about your choices.

 

Demo Videos

Demo Videos

Demo films illustrate how your product works, whether it's giving viewers a tour of your software and showing them the way to use it or unboxing and testing a true product.

 

Brand Videos

Brand Videos

Typically, brand videos are produced as a part of a wider campaign to focus on the company's high-level vision, goal, or products and services. the aim of name videos is to extend brand recognition while also enticing and attracting your target market.

 

Event Videos

Event Videos

Is your company organizing a conference, a round table discussion, a fundraiser, or something else? Make a highlight clip or make available interviews and presentations from the event.

 

Expert Interviews

Expert Interviews

Interviewing internal experts or industry thought leaders could be a wonderful method to determine trust and authority together with your target market. Find industry influencers, whether or not they share your point of view or not, and convey these dialogues to your audience.

The video above is not only a surface-level interview; it is a deep dive with an industry veteran that gives concrete takeaways for anyone inquisitive about developing viral content. When it involves interviews, do not be afraid to be tactical. Your audience will expand as a result of your efforts.

 

Educational or How-To Videos

Educational or How-To Videos

Instructional videos will be accustomed to teaching your audience something new or to assist them to gain the core knowledge they'll need to better understand your company and its products. Your sales and repair personnel may also use these films when addressing customers.

 

Explainer Videos

Explainer Videos

This form of video is meant to clarify to your viewers why they have your product or service. Many explainer videos depict a fictional journey of a company's primary buyer persona who has difficulty solving a controversy. This person solves the matter by adopting or purchasing the company's answer.

 

Animated Videos

Animated Videos

The following video was made by HubSpot to emphasize a very important (intangible) concept from the 2017 State of Inbound report. For difficult-to-understand concepts that need powerful images, or to explain an abstract service or product, animated videos may be an incredible approach.

 

Case Study and Customer Testimonial Videos

Case Study and Customer Testimonial Videos

Your potential customers want to grasp that your product can (and will) solve their particular problem. Making case study movies featuring your delighted, loyal clients is one every of the best methods to demonstrate this. These are your most ardent supporters. Get them to speak about their problems and the way your company helped them solve them on camera.

 

Live Videos

Live Videos

Your audience will get a singular, behind-the-scenes glimpse at your organization via live video. It also draws longer streams and better engagement rates, with live video lasting up to eight.1 time longer than video-on-demand. Interviews, presentations, and events should be live-streamed, and spectators should be encouraged to ask questions.

 

360° & computer game Videos

360° & computer game Videos

Viewers of 360° videos can “scroll” round the video to work it out from every perspective as if they were literally standing there. Viewers can immerse themselves in a very location or event, like exploring Antarctica or encountering a shark, using this spherical video technique. Viewers can navigate and control their experiences in video games (VR). These videos are typically viewed using computer game headsets just like the Oculus Rift or Google Cardboard.

 

Augmented Reality (AR) Videos

Augmented Reality (AR) Videos

A digital overlay is added to what you're now watching within the world during this type of video. As an example, you'll be able to use an AR to look at how a couch would look in space by pointing your phone's camera at your lounge. This is often exemplified by the IKEA Place app.

 

Personalized Messages

Personalized Messages

Video may be fun thanks to perseverance in a discussion or answer to an email or text message. Record yourself recounting a crucial meeting or delivering personalized advice using HubSpot Video or Loom. These movies give your prospects a beautiful, one-of-a-kind experience that will help them go farther down the sales funnel.

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