What's the Importance of Graphic Design and How it Affects SEO
Graphic design plays an important role in the competitive market and works to attract a more segment of new clients. People are usually more attracted to digital content with exceptional designs than textual content that gets little attention. It is safe for all of us to realize that the importance of graphic design is understandable in most organizations, due to its great importance in business. If you are convinced that your work can continue without convincing communications with your targets, we recommend that you think again! One way or another, you will need to visually communicate your product or service's features, benefits, and differentiators to your potential customers and target customers.
Google defines the importance of graphic design as "the art or skill of combining text and images in advertisements, magazines, or books." We feel this is very vague and neglects to mention the value that design brings to the business.
We will propose a more sophisticated definition that explains the importance of graphic design:
“It is the development of visual communication that spreads among the target audience to create awareness, forming perceptions, increasing market participation and raising the level of brands”.
Explore the importance of graphic design for branding
Aside from improving communication between businesses and customers, there are also other reasons why graphic design is essential and useful for every business:
Professional graphic design can save you money
Stop investing in poor designs because they do not last long, so if you want to save money, invest in your graphic design team.
90% of the information transmitted in the human brain is visual, so your business needs robust design to communicate its purpose.1 With 65% of the population classified as "visual learners," your money is well spent crafting a visual approach to creating a character for your business.
The graphic design expresses professionalism and integrity
High-quality designs reflect the strength of the brand and make them trustworthy especially with clients who have issues with trust.
The graphic design keeps you apart from other companies
High-quality designs bearing a new and distinctive idea, your company will distinguish between other companies, even if you are a small company.
Graphic design helps you to become a trademark
Having excellently designed graphics will leave positive reviews from customers.
How can the poor graphic design affect the SEO
Of course, poor designs affect your web viewership. The first thing that attracts attention to the readers or the browser is the images that must be related to the topic, so if you persist in the bad designs, you will lose a large segment of followers, moreover, it can affect the SEO of your business.
The design and layout of the site give the first impression on your site by the customer and then decides to continue or stop searching your site.
Search engines are very smart but they are ultimately programs and not humans who can read the content they are interested in. If you make your site too complex, the search engine will not be able to properly analyze the content of your site, and ultimately the indexing will not be effective, resulting in a low ranking.
To learn more about the advantages of pairing high-quality graphic designs with your SEO, here are 4 reasons why graphic design is so important for SEO:
Fonts have effects on your SEO
The chosen font checks the website's readability, which is why a good font confirms that a website's SEO content is readable to internet users. Moreover, calls to actions and banners are also helpful in attracting potential clients. If the font used is very attractive, but the way to read it is difficult, then you negate all the positives, so the font should be attractive and easy to read.
Good graphic design uses images that have beautiful, legible fonts. They pair them with visual effects like gradients and drop shadows to create interesting and eye-catching elements. When you pair font graphics with the font used in the browser and HTML, users will find the website to be professional, easy to use, and stay on your website.
Graphic design should be mobile-friendly
Graphic design needs ease of translation to fit more than one screen, not just desktop screens, but also mobile screens.
Today, most people browse more on mobile than on the laptop or computer, if your design is poor, it is difficult to download it on the mobile, which causes mobile users to scroll to the side of the feeling that they are scrolling forever and then lose your customers.
Optimizing the site for mobile today is considered a very important matter, a program that you should keep up with the times, everyone now makes it easier to browse through the mobile and the Internet has become more and more oriented to mobile phone use. Study the topic well so that your work is not affected.
Not knowing the business scams
Knowing what to avoid in graphic design is just as important as knowing the solutions to the problems a company faces.
Content is indeed the most important part of SEO, but where this content is placed on the site also plays an important role in its effectiveness. When the content is in a weak position, the user has difficulty understanding the purpose of the content and sometimes affects the decision-making.
When you understand to see the design from the user’s point of view, only here will you understand that a bad design creates an uncomfortable feeling for the user and reduces his confidence in your company, and he may expect that it is just an opportunity for fraud and swindling, even if the content is the best, design content also has its role.
It’s the first impression you’re making so you want to make sure it’s a good one.
The importance of mastering visual storytelling
Although SEO will help rank you and attract traffic to your site, they will not stay to see your high-quality content if your graphic design is poorly executed. Every aspect of your website is important, make sure you invest your time and money to help your business grow.
Also, you can read: Web design: tips to design an excellent website