The Mini Pancake

Services we offered

Brand Identity

Company Background 

The Mini Pancake House is home to delicious pies and juices, and has many years of culinary experience and now offers a unique and delightful dessert list that has gained national fame.
Mini Pancake House is also a winner in all other aspects, including flavour, aroma and nutrition.

Mini Pancake House features its carefully crafted ingredients. For example, flour is processed and vitamins and useful foods are placed. Small pies are characterized by low-calorie intake. In addition to continuing checking the quality of ingredients and products to ensure the satisfaction of customers and fans of the cake.

Mini Pancake House has been featured in many of the recipes that are served with pancakes, it is traditional to be served with butter, sugar or honey. But Mini Pancake House added more delicious additions to pies like Nutella or Bounty sauce, some syrups, white chocolate, and even cheese.

Mini Pancake House's speciality is its home-cooked food serving as we do in our homes to be more appetizing. And, of course, we can not forget that any success depends on its owners. Mini Pancake House prides itself on its employees, for their dedication to work and their wonderful smile that always makes you feel like you are among your friends or family. No matter what bad day you face, the Mini Pancake House does not fail to put a smile on your face.

Work Experience

Mini Pancake House wanted to expand its service department to become one of the most important pubs in Saudi Arabia, so it had to find a niche among its competitors in the market.

Mini Pancake House selected Smart Touch, which has taken all necessary measures to expand the Mini Pancake House service circuit by creating a brand identity to become a popular market shop that meets the wishes of all pie lovers.

The Smart Touch team met to design the Mini Pancake House logo, as the logo is the title of each company or organization, and a key factor in the success of the marketing and promotional process.

The design team created design templates for the logo and then sent it to the Mini Pancake House for review and modification. After the revisions were implemented, the final logo was sent to the client. The main goal of the design was to be professional to praise the concept of the place.

Design Concept

The design of the Mini Pancake House logo did not take much time, as the design team had a vision of the picture equals a thousand words, resulting in a simple and expressive design of the usual-coloured cupcake that combines brown tones.

The colour selection of the website depends on the red colour, as it is an attractive colour of the eye, and it is usually used in the design to indicate restaurants and food. The background colour was white for easy reading for the browser.

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