What is e marketing and its importance

If you got this article, you need to know what is e-marketing, e-marketing features and how to take benefit from it in your work, so read this article. E-marketing has become a tool used in all fields and has proven its superiority over traditional marketing, as it is lower in cost and faster in spreading, it works through the Internet, which has taken a great opportunity in the lives of all of us. For example, it is difficult to find someone who does not have Facebook or Instagram, or another platform. 

In 2020, Google launched an advertising campaign entitled “Ask Google” because it eliminates the use of newspapers and television and searches for traditional electronic devices. So let us get into the details of e-marketing deeply.

What is e-marketing?

E-marketing is a branch of general marketing, and it is called network marketing or digital marketing, and this is because it works through the Internet through social means spread among people for multiple goals, the most important of which is achieving the highest profits for the company, connecting it to the target customer class, and delivering his product or service to all target places. Internet marketing has grown rapidly in the last decade. Nowadays, there are a lot of internet marketing types.

E-marketing is more appropriate for our current era because it saves costs and is fast spreading, but like any new technology, e-marketing has disadvantages and advantages that must be recognized.

e marketing advantages and disadvantages

After we learned about what is e marketing and its importance in the previous paragraph, we will learn about the advantages and disadvantages of e-marketing in detail to benefit as much from it as possible and avoid those disadvantages.

advantages of e marketing

E-marketing has advantages and characteristics to achieve the goal of customers, one of the most important of these e-marketing features is that some of the social media that are used in e-marketing ads interact with customers, companies, and institutions, which makes you see a quick reaction, unlike traditional marketing. In addition to that, it reaches the targeted customer in the specified place and at the right time and through attractive content that creates a need for that product, all through the implemented strategic plans. One of the important advantages of e-marketing is that it spreads easily and at a low cost, unlike traditional marketing which costs expensive.

Disadvantages of E-marketing?

Like any process on the globe, it has advantages and disadvantages, as well as electronic marketing has many advantages, but there are disadvantages too, the most important of these defects is to mislead customers through the spread of some lies on the product or service, which affects the company’s reputation. 

The second disadvantage of e-marketing is the consumer’s behavior towards the products offered for sale online, there is a fear of the idea of ​​buying an invisible product and prefer to buy on the ground from sales outlets. The negative point also in the field of electronic marketing is the lack of privacy or confidentiality in dealing or converging customer data where there are fraud on customers and their exploitation in exchange for the data and information available to them and despite the presence of these defects and negatives, we cannot confirm by saying that e-marketing is one of the best marketing methods ever.

E Marketing Techniques

There are many different E Marketing methods that can be used to reach the target customers. We will get to know them now to perceive what is the most suitable way to your business.

First: Email Marketing

One of the methods of e-marketing is the use of e-mail to send mail messages to target people about the product or service. This type is very good because it reaches a large number of users around the world, which is useful in reaching a greater number of people and sending millions of messages about the company or product.

Second: Marketing through social networking sites

After the emergence of modern technology in our daily life, social networking sites have become of utmost importance in our daily life, and people share their interest and their daily lives on it, so marketers took advantage of that after studies and statistics proved that the percentage of purchases from social networking sites is increasing. Marketers of social networking sites to advertise their products and take advantage of the speed of their access to the target audience, each social site provides some tools that help you easily reach the target audience. Marketing through social networking sites is one of E-Marketing features.

Third: Marketing through advertisements

There are other methods of e-marketing, which is marketing through ads, either funded ads that are paid in exchange for the appearance of products and websites, either on search engines or on social media sites and here are free ads that are not taken in return for them.

The importance of E-marketing for your company

Many large and small companies use e-marketing in the process of promoting their products and services by dealing with e-marketing companies, whether in Bahrain, Saudi Arabia, or anywhere else in the world. The companies have taken advantage of the rapid spread of products on social networking sites and their low cost to promote their products And access to the most profit possible. And from here comes the question: Why do we need e-marketing? There are several reasons as follows:

E-marketing has now become a measure of corporate success because it helps 

companies to spread globally faster and open new target markets for them.

Concerning the consumer, electronic marketing has facilitated the buying process for the consumer through electronic platforms that offer different products and services, and this is what marketing companies in Bahrain, Saudi Arabia, and the whole world are seeking to spread products to the largest number of audiences in the world.

E-marketing is also suitable for small projects. Some marketing companies help small projects to spread at reasonable prices.

E-marketing is better than traditional marketing in terms of cost, as it can reach thousands of targets by controlling marketing campaigns at a lower cost, and this is done through marketing companies that have a strong business precedent.

And from here we move to the importance of having a digital marketing company with your company.

Why do you need a digital marketing company?

With the connection of the Internet to our daily life, digital marketing has become very important for all companies, and there are several online marketing services that help your company.

Reaching the largest number of clients

In 2018, the average internet user had at least 7 social media accounts. Therefore, digital marketing companies seek to target these target customers by developing strategies and organized advertising campaigns to attract these people.

Some believe that simply having company accounts on social media and sharing content from time to time is enough, but this is a common mistake because of course, you need an integrated marketing strategy.

Targeting

If you read this article well, you will see how much the word targeting and the target is used, and this means their great importance in reaching the largest profit. One of the most important guides offered by marketing companies is the dissection of society into small segments to reach the targets interested in buying your products through age, work and the appropriate gender that your product targets, and from here the funded advertising campaigns begin.

Some companies believe that once it is present with accounts on social media and content sharing is that this is digital marketing, and this is a big mistake. Therefore, companies need to sign up with a digital marketing company to develop a strategic plan in advance

Analytics

What do you know about TV ads? It is only to determine when the ad will be displayed and how often it is displayed, but can you know how many people have seen this ad? Of course not, can you tell some of the people’s reactions to him? I think it’s hard because traditional marketing is hard to measure. With digital marketing, the situation is different, as you can see how many viewers and how much they interact with the advertisement, what their age and where they live, whether they are women or men, what are their average ages, and what terms they use to find you on the Internet.

Return on investment

Email marketing has the highest return on investment of any marketing method, you can get a whopping 3800% return that’s 38 dollars for every dollar you spend.

Future of Digital Marketing

No one can predict the future because it is a complex process that depends on many factors, such as analyzing the past of the predicted event. However, we can somewhat anticipate the future of internet marketing. Expectations are that this profession will not be available to everyone, but will be more specialized because the field is evolving daily and requires greater attention. If ordinary users are not familiar with most e-marketing features and tools, they will face some difficulties in using internet marketing. This will make companies and organizations seek more specialized e-marketers.

But the world, and the Arab world in particular, are on the verge of entering a new era of e-marketing, as the number of users who rely increasingly on the internet and digital marketing is growing. However, there must be a deep understanding for those who want to enter the world of e-marketing.

Advice from Smart Touch as an e-marketing company to be online

To have an easy-to-use website.

Invest in SEO so that certain keywords appear in the search results.

Get a profile on various social media sites.

Set aside some budget for paid ads like Adwords to help you easily attract more targeted customers.

Analyze the competitors every period and identify their strengths and weaknesses.

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