The Significance of Google Search to The User Experience and its Pros and Cons

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In this article, we will talk about the significance of google search to the user experience and its pros and cons. To clarify this title we shall mention how companies appear in the first page of google and how the user shall deal with them. 

The significance of Google search: Tactics to appear on the first page of google search  

To know how to appear on the first page of Google, you have to know why companies compete to appear in google search. 


A funny question “Where should you bury something that you don’t want people to find?” The answer is in the second page of google. This means that companies compete to appear on the second page because the users don’t search for any result on the second page of google. As the statics prove that 75% of the people never scroll to the second page of google. 


There are two ways to appear on the first page of google search the paid search and organic search, so let’s discuss the difference between them.


The significance of Google search: Organic Search VS. Paid Search 

The difference between the organic search and the paid search is simply the cost, as the organic search focuses on the unpaid ranking on google search results, and the paid search focuses on the paid ranking on google search results. 


Each of them has pros and cons, now we will know the advantage of the organic search:

Advantage of organic search  

1- Cost nothing 

2- Organic search delivers an impressive ROI

3- Organic search compounds on its benefits

4- Organic search enhances credibility

5- Organic search attracts the real relevant user

6- Organic search provides actionable and measurable data

7- Organic search support with other marketing channels


Disadvantage of organic search

1- Organic research requires routine maintenance

2- Organic search takes time to present results

3- It requires SEO background and skillset


Advantage of paid search

1- Paid search generates immediate results

2- Paid search provides keyword data for SEO

3- Paid search provides an amazing return on investment

4- Paid search attracts ready-to-buy users

5- Paid search provides actionable data

6- Paid search supports other marketing channels

7- Paid search fits into every budget


Disadvantage of paid search 

1- Paid search costs money upfront

2- Paid search requires constant maintenance

3- Paid search provides short term results

4- Requires PPC background and skillset

How is the paid search can deceive the user?

Unfortiently the paid search that appear in the first page of google search is temporarily, some fake companies deceive the user to click on their website and tried their products of services and try a bad experience. But there are some steps to follow to know that this website really deserves to try it. To know these steps you should know first what is the domain authority.  


What’s the domain authority?

Domain authority is the result of search engine ranking and ranking, meaning how well a website ranks on search engine result pages (SERPs). Domain Authority percentage ranges from 1 to 100, where 1 is the worse and the higher the number, the better.


It is easy to improve domain authority by increasing the number of backlinks properly. For example, it is easy to improve domain authority from 20 to 30, but this process is more difficult for domain authority from 70 to 80.


The domain authority also explains the user's experience on the web site, so it is important to know the domain authority to choose the best company to deal with. And this is will let us move to the following point.

How the user can know the domain authority of the website?

Check domain authority with Moz's Link Explorer, MozBar (Moz's free SEO toolbar), or in the SERP Analysis section of Keyword Explorer. Domain metrics are also integrated into all Moz Pro campaigns, in addition to Moz API.


Domain Authority metrics are integrated into dozens of online search coordination platforms.


The ideal domain authority starts from 40, as between 40 and 50 considered average, between 50 and 60 considered good, and more than 60 considered excellent.


Why is user experience so important?

The user experience is very important because it is transmitted to the other and its goal is to spend a positive experience by fully satisfying the needs of the consumer and this creates in the user loyalty to the brand and the product.


This ensures the equation of SEO + User Experience = Success.


Why is it important to rank on Google?

As the top place gets the most traffic.


So, it clearly indicates why your websites should be on top. Basically, the image is the same as other search engines including Google. If your website becomes visible at the top, then that means more credibility and trust which are obvious elements of more leads and traffic.

How to become first on Google search?

1- Go niche. Part of being successful in SEO is understanding the competitive landscape.

2- Choose realistic keywords. Anyone can get first in Google if they target the right keywords. 

3- Optimize every piece of content for your keywords. 

4- Add a lot of content to your site.

5- Get links to your site.


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