During the period between January and April 2020, the word ‘influencer’ in English and its Arabic translation has been used in online conversations in Saudi Arabia over 85,000 times with an engagement of 173.6K. And as Saudi Arabia has the most social media users in the region per capita, it is only natural that with the emergence of influencer marketing in the Middle East, there has been an increase in social media influencers in Saudi Arabia.
This tells us how important influencer marketing has become in the kingdom during the past year. And that is why social media influencers in Saudi Arabia have gained a lot of publicity.
What is influencer marketing?
A famous and popular type of social media marketing, influencers are the social media gurus of our time, how did that happen? And why is cooperating with them a good idea?
We all want to live the influencer lifestyle, don’t we? They seem very happy with their bright pictures and loads of contacts!
But that is exactly the point here, everyone wants to be a social media influencer, and that is why they want the products and services they’re using!
The truth is though, these influencers have worked hard to create such an image. A large number of those influencers work very hard on cultivating an organic engaged audience, finding fun and creative ways to create engaging content, taking the latest social media trends, tips, and tricks into consideration, and spending time with brands and PR teams to choose a brand that fits their brand and values, and resonate well with their target audience.
What’s new: 2020 Guidelines to choose an effective social media influencer in Saudi Arabia
In this article, we will mention the top guidelines to know how your brand will work with social media influencers in Saudi Arabia.
How to choose your influencer?
Choosing the right influencer for your brand is not a simple matter, there are some misconceptions that say that choosing an influencer depends on the number of followers, and this is a common mistake, for example, airlines and tourism do not choose a makeup influencer even if the number of followers is too many, they choose from Travel influencers.
The second step in choosing your brand influencer is for the chosen influencer to be respected by the company’s target audience, so it does not benefit the number of followers if they are not
interested in the type of product. And the influencer should address the same audience of the product and the company.
After thinking about the right influencer and linking the characteristics of the product with the influencer, you can use more than one tool to determine the correct influencer with your brand, but do not rely on it alone.
Modifications to social media to interact with influencers with the audience
The social networking site Instagram has added new features that help in sharing between influencers and the public. These characteristics helped the audience to express their opinion on the content and share these opinions with various influencers. This option helped the social media influencers in Saudi Arabia especially.
Among these changes added by Instagram is the Instagram quizzes, where the story is linked to the sticker quiz, which makes the influencer ask any question or topic for discussion and dialogue with the audience.
Encourage influencers to use the quiz stickers to get feedback about the types of content or products your viewers prefer. Then, you and the influencer can use this information to guide future post creation.
Make influencer interests work with you
One of the companies’ concerns in cooperating with influencers is that some of them have begun to turn to making their own brand, in fact this is a normal matter and can be dealt with in different ways, for example it is possible to work with a company with the service or product it provides and link it to the company’s product. It can also be mutually beneficial: the company markets the influencer’s product and sells it in their own stores, and vice versa, the influencer marketing the company’s product.
Listen and talk to your influencer
Cooperation is one of the most important keys to a successful marketing campaign, as the company is more aware of its product than the influencer, and the influencer knows his audience and their appetite. Cooperation here creates the best way to reconcile the product with the audience’s desire.
Follow Federal Trade Commission (FTC) guidelines
The US Federal Trade Commission recently released an update of its guidelines for influencers on social media. It targets influencers directly with the assurance that influencers must disclose any time they endorse a product because of a paid partnership or personal affiliation with the brand. This includes free family relationships and products, as well as paid care.
Top influencers in Saudi Arabia
Saudi Arabia has the largest number of social media users. So it is only natural that with the rise of social media in the Middle East, there has been a boom in social media in the region. That is why we have prepared this article that highlights the most social media influencers in Saudi Arabia, listed below.
Mohamed Salman (TV Personality)
One of the most famous social media influencers in Saudi Arabia Muhammad Salman is known as “Sal” and he is a TV presenter who has his own program on YouTube and has a great ability to influence young people because of his successes.
Eleen Suliman (Beauty and Lifestyle)
Eleen’s passion for fashion and beauty made her one of the first Saudi models. She is also a TV presenter for MBC.
Fahd Sal (Fun)
The most fun social media influencer in Saudi Arabia, Fahd was able to follow him on YouTube with more than 3.5 million followers of his satirical comic videos and his personal stories.
Kaswara Al-Khatib (Business)
Kaswara is the poet and CEO of UTURN Entertainment. He is one of the leading entrepreneurs and founders of innovative and successful creative projects in the Kingdom of Saudi Arabia.
Asrar Aref (Lifestyle)
Asrar is a Saudi content creator, her influence had all started on YouTube where she shares various engaging content to her subscribers.
What does it mean to be an influencer?
An influencer is simply someone who has influence over other people’s purchasing decisions. In other words, a person who has influence, power, or confidence in a particular group of people. In marketing parlance, an influencer is someone who gets others to make specific consumer decisions.
How to become an effective influencer?
Select Your Niche.
Optimize Your Social Media Profiles.
Understand Your Audience.
Create and Post Relevant Content.
Be Regular and Consistent.
Engage With Your Audience.
Let Brands Know You’re Open to Collaborations.
How can you make money from Instagram?
Work as an influencer to post content sponsored by brands.
Be an affiliate marketer selling other people’s products.
Become an entrepreneur and sell your own products.
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