Work Experience
The client needed a website that embodied the brand’s values of safety, support and trust, so the new website needed to promote a nurturing online presence for families and patients who are living with rare genetic conditions.
One of the most important objectives was a way to feature all the services that are offered by Genatica in a way that was clear and intuitive. We designed the wireframe to deliver a navigation structure that was simple and intuitive, which would guide patients toward the information most relevant to them and their families.
We've chosen a site template that incorporates the flexibility of design and multiple header layouts. Then, we built out the site’s full navigation and wireframe. After that, we filled out the site content, selected and customized design elements for the site so that the style and color scheme was exactly how we wanted it to be.
Now the site is simple, clean and light; mobile responsive, and incorporates valuable call-to-actions across the site to boost engagement and convert visitors into new patients. Genatica website welcomes visitors through styling that is both functional and relevant to the audience.
Design Concept
The site draws its color scheme largely from Genatica’s logo design which embraces clean white space. We also sourced the graphics to be in keeping with this color scheme that helped to create a cohesive dimension to the website.
White is associated with light, goodness, innocence, and purity. It is considered to be the color of perfection. The White Color also means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. Additionally, White is associated with hospitals, doctors, and nurses; as angels are usually imagined wearing white clothes.
Color Blue represents meanings of trust, loyalty, sincerity, heaven, and intelligence.
And the shades of purple have a variety of effects on the mind and body, including uplifting spirits and calming the mind and nerves.
